IF YOU COULD

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Now into its fourth year, 'If You Could Collaborate' is back again, still aiming to provide a platform for the finest creatives from all over the world to question their conventional working methods and outcomes.

If You Could is a project by London Art Directors Wil Hudson and Alex Bec who have challenged contributors to produce something a little unexpected, by asking them to work with a partner of their choosing from any discipline, profession or background.

What M.E. loves about this is that participants were given no brief to answer, or format to honour – the only limit being the enterprise and imagination of the artists involved, and a lovely liberal twelve month deadline.

So time's up, and naturally, there's an exhibition where you'll be able to see the artwork produced by all 33 pairings which will be on show at at the A Foundation Gallery, Rochelle School in London, from January 15th until the 23rd.

Among the participants are designer Jorre van Ast, artist Sam Messenger and the Dutch typographer Job Wouters.

The work ranges from classic framed pieces, to more ambitious, experimental sculpture, film and installation; there's even a 12 minute rock opera!

And if you're curious about how the pairs arrived at their final projects, alongside the exhibition is an accompanying catalogue, comprehensively charting the process of each individual project at the show which includes sketches and workings, as well as a final representation of the piece they will be exhibiting.

11 Jan 10 / M.E.
 
Tags: Arts / London
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